News (smart packaging)

 
MCC and Talkin’ Things are set to offer labelling solutions for the smart packaging market (photo: Multi-Color Corporation)

Multi-Color Corporation and Talkin‘ Things establish strategic partnership to offer connected products

The Multi-Color Corporation (Cincinnati, Ohio), a global leader in premium label solutions announces a strategic partnership with Talkin’ Things, a smart packaging system. This system enables brands to communicate with consumers, protect against counterfeiting, track products throughout the supply chain, and much more.

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John McNulty, new EVP marketing (photo: Thinfilm)

Thinfilm announces further leadership enhancements

Thin Film Electronics ASA (Oslo, Norway), a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, recently announced that John McNulty has joined the organisation as EVP marketing. The company also announced the promotion of Christian Delay to EVP software.

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PragmatIC will be present at the LOPEC Conference 2018 (photo: PragmatIC)

PragmatIC at LOPEC: Electronics reinvented for trillions of things

In the last few years several brands have experimented with NFC enabled smart packaging, but these trials have primarily been in low volume marketing campaigns. A significant reduction in cost is required to progress to high volume, mass market roll out.

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