The Multi-Color Corporation (Cincinnati, Ohio), a global leader in premium label solutions announces a strategic partnership with Talkin’ Things, a smart packaging system. This system enables brands to communicate with consumers, protect against counterfeiting, track products throughout the supply chain, and much more.
Thin Film Electronics ASA (Oslo, Norway), a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, recently announced that John McNulty has joined the organisation as EVP marketing. The company also announced the promotion of Christian Delay to EVP software.
In the last few years several brands have experimented with NFC enabled smart packaging, but these trials have primarily been in low volume marketing campaigns. A significant reduction in cost is required to progress to high volume, mass market roll out.