Thin Film Electronics ASA (Oslo, Norway), a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, recently announced that John McNulty has joined the organisation as EVP marketing. The company also announced the promotion of Christian Delay to EVP software.
In the last few years several brands have experimented with NFC enabled smart packaging, but these trials have primarily been in low volume marketing campaigns. A significant reduction in cost is required to progress to high volume, mass market roll out.
During LOPEC 2018, Sun Chemical (Parsippany, New Jersey) will showcase the latest offerings from its wide portfolio of solutions for printed electronics, displays, electroluminescent lighting, smart sensors, packaging, printed circuit boards, and electronics manufacturing.