News (RFID)

 
The Cattle Ear Tag (photo: Smartrac)

Smartrac launches Cattle Ear Tag

Smartrac (Amsterdam, The Netherlands) is further extending its Animal ID portfolio by launching its new Cattle Ear Tag. The RAIN RFID product comprises a chip module that is inductively coupled to an advanced RFID antenna design, which ensures outstanding ruggedness in demanding applications. Its UHF-based technology allows reading of multiple tags simultaneously, at high speed and at distances of up to five metres.

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Dr Kerstin Reden, new CFO at Smartrac (photo: Smartrac)

Smartrac appoints new CFO

The Smartrac Technology Group (Amsterdam, The Netherlands), recently announced the appointment of Dr Kerstin Reden as chief financial officer, filling a vacancy in the leadership team of the RFID products and IoT solutions provider.  Prior to her promotion, Kerstin Reden led Smartrac’s finance team with the rank of senior vice president.

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Christian Uhl, CEO of Smartrac (photo: Smartrac)

Alibaba invests in Smartrac to enhance brand protection

The Smartrac Technology Group (Amsterdam, The Netherlands) recently announced that the Chinese e-commerce and retail provider Alibaba Group will invest in the company, reinforcing both parties’ commitment to strengthening brand protection strategies. Michael Evans, president of Alibaba Group, will join Smartrac’s supervisory board.

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