Smartrac (Amsterdam, The Netherlands) announced the appointment of Dinesh Dhamija as chief technology officer and member of the management board. With this new position, the RFID and IoT solutions provider reflects the growing importance of technology and innovation for its continued success.
In the last few years several brands have experimented with NFC enabled smart packaging, but these trials have primarily been in low volume marketing campaigns. A significant reduction in cost is required to progress to high volume, mass market roll out.
Working hand in hand with 18 partner companies, Siemens AG is founding “MindSphere World”, a worldwide user organisation for the cloud-based open IoT operating system MindSphere. Its aim is to expand the global reach of the ecosystem based on MindSphere. The organisation is also designed to afford support to its individual members in developing and improving IoT solutions on the MindSphere platform and in tapping new markets in the digital economy.