Merck (Darmstadt, Germany), a leading science and technology company, has announced partnership agreements with Optitune Oy (Oulu, Finland), and Solip Tech Co., Ltd. (Daejeon, South Korea), to bring the first products under the new umbrella brand liviFlex to the display market. liviFlex offers a novel range of display materials that addresses challenges in the manufacture of flexible, foldable and rollable OLED displays, which are known as free-form displays. With its Performance Materials business sector, Merck is a leading player in the electronic materials market and materials for OLED displays are one of the defined investment focus areas for future growth.