Avery Dennison Corporation (Glendale, California) and supply chain transparency provider SUKU (Los Gatos, California) recently launched a new collaboration with the Boisset Collection, one of the world’s leading family-owned fine wine companies. By leveraging Avery Dennison's and SUKU's NFC (Near-Field Communication)-enabled tagging solution within the wine label itself, wine connoisseurs can simply tap their smartphone on the label to find out more about the wine, including exclusive content, stories, videos, origin, tasting notes, and a personalised message from creator Jean-Charles Boisset (JCB).
